Headquartered in the Czech Republic, Tomket produces quality tyres for drivers demanding the best ratio between performance and value. The brand’s core objective is to manufacture a high performance and reliable tyre that is accessible for everyone.

Throughout the partnership, Tomket Tyres will enjoy significant presence on the club’s pitch side LED system at St. James' Park and will benefit from visibility across the club’s digital platforms.

Tomket will also be rewarding the club's global fanbase with VIP competitions and promotional offers for its tyres.

The brand will be working closely with Tyre Spot, Tyres Life and Philip White Tyres to help deliver and embed the Tomket brand across the UK and Ireland.

Tomket is the official tyre partner of a number of clubs across Europe, including Glasgow Rangers, Fiorentina and Stuttgart.

Locally, the company has also made a commitment to Gateshead FC's Junior Academy, becoming their headline partner and dedicating resource to the development of young players as part of its community projects.

Nathan Gould-Martin of Tomket Tyres UK (L) with Newcastle United's Dale Aitchison

Nathan Gould-Martin, managing director of Tomket Tyres UK said: "We are proud to add Newcastle United to our global sports sponsorship portfolio.

"Newcastle United is a club that is globally recognised and will be equally exciting for our partners in Czech Republic, Spain, France, Italy, Greece, South America, Africa and every other market place we continue to build in.

"We look forward to working with Newcastle United to build local responsiveness and global awareness."

Dale Aitchison, head of commercial at Newcastle United, added: "We are delighted to welcome another fantastic partner in Tomket Tyres.

"Tomket and its team have a number of exciting initiatives and plans to activate and we are very much looking forward working together on maximising the success of this relationship."

To find out more, please visit www.tomket.com.