Club. Red Bull become Newcastle United's Official Energy Drink Partner

Red Bull
Published
03 Sep 24
Read time
4 min

Newcastle United has partnered with Red Bull, the world's leading energy drinks brand.

The multi-year partnership will see the Austrian drinks company become the Official Energy Drink Partner of Newcastle United, helping to fuel performance across men's and women's teams.

Red Bull will benefit from global exposure at the Magpies' matches. In addition to in-stadia branding, Red Bull will supply product to playing staff, the stadium concourses and the club's hugely popular fanzone; St. James' STACK, presented by Sela.

Commenting on the partnership, Newcastle United's Chief Commercial Officer, Peter Silverstone, said: "Attracting leading brands to Newcastle United continues to be at the forefront of our exciting commercial growth and Red Bull is a fantastic addition to our partnership family.

"This partnership with Red Bull recognises the exciting journey that Newcastle United is on, with our ever-growing digital presence and increased international television audience of 62% in the last 12 months.

"Red Bull has an unrivalled passion for engaging with sports fans around the world, through culturally relevant partnerships and unique events. The club's global appeal and strong supporter base will continue to establish Red Bull as a market leader in the UK, USA, Middle East and throughout Europe."

For more information on Newcastle United's commercial partnerships, please visit www.newcastleunited.com/partners.

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