Straightline was NUW's principal partner as Becky Langley's side lifted the FA Women's National League Division One North title last season, and the social housing specialists will now become Official Shorts Sponsor as Newcastle United Women compete in the FAWNL (FA Women's National League) Northern Premier Division.
Commenting on the renewed partnership, the club's Head of Women’s Football, Su Cumming, said: "Newcastle United Women are once again grateful for Straightline's incredible support. Last year, we witnessed just how passionate they are in supporting the growth of the club and the development of women's football in the region.
"This continues to be an exciting time for Newcastle United Women as we look to grow, so to keep receiving the support of established and trusted local businesses like Straightline is great news for everybody involved."
Straightline NE Ltd Managing Director, Richard Gilbert, added: "We are thrilled to continue our support of Newcastle United Women during this exciting chapter in the club's history.
"The last 12 months of our partnership has been incredible. We have seen Becky and the first team winning the league to cap off a hugely entertaining season, and the Development Squad continues to go from strength to strength too.
"The growth of the women's game is mirrored in construction, and we want to play our part in creating opportunities for women and girls in both industries. We look forward to continuing our work with Newcastle United Women and inspiring a new generation together."
The partnership will see Straightline's logo featuring on the back of all Newcastle United Women's playing kit shorts, along with a digital presence at the team's games and at numerous events throughout the season.
Straightline NE Ltd has been refurbishing social housing throughout the North East of England for over 40 years, transforming tens of thousands of properties and the lives of residents with an increased standard of living, energy efficiency and security.
For more information, please visit www.stline.co.uk.