In addition, Everyone Active will be providing young supporters with pre-match entertainment and competitions within the newly-branded Family Enclosure section on Level 7 of St. James' Park, where Everyone Active mascot Bee Active will also be in regular attendance.

Everyone Active manage over 190 leisure facilities and cultural services across England in partnership with over 60 local authorities. Their aim is to increase local people's participation in sports and leisure activities by advocating that all adults achieve a minimum of 30 minutes exercise five times per week.

Everyone Active will stage matchday games and activities in the Family Enclosure at ten home matches this season, as well as offering season ticket holders discount on bookings and sporting activities during the campaign.

They will also be running competitions on their social media channels throughout the season to win tickets for Newcastle United games.

Dale Aitchison, Head of Commercial at Newcastle United, said of the partnership: "We are delighted to partner up with Everyone Active for the 2019/2020 season and continue to strengthen our excellent relationship. Everyone Active have some exciting plans to engage with our fans and promote healthy activities to our supporters."

Ian Bradgate, Area Contract Manager at Everyone Active, commented: "We are so pleased to yet again partner with Newcastle United Football Club and in particular working in the family zone, giving us the chance to engage with families of all ages and explain how much fun the keeping active can be."