Totum Sport is the world's only 100 per cent natural complete hydration, performance and recovery solution, across football and all sports.

The Informed Sport-approved supplement manages athletes on a cellular level, maximising the health of all cells, to optimise the body completely.

The partnership will see Totum Sport branding feature on the club's LED system during Premier League matches as well as the club's digital platforms and will also provide exclusive offers and benefits for Newcastle United supporters.

John Kelleher, CEO of Totum Sport, said of the partnership: "Newcastle United is a giant in football, and our association with the club marks a hugely important development for Totum Sport, as we grow our presence across the Premier League and the game globally.

"Our partnership with Newcastle United and its huge fanbase is an exciting fit for Totum Sport, and we look forward to a developing a strong relationship with this great club."

Dale Aitchison, Head of Commercial at Newcastle United, commented: "We are thrilled to welcome such a premium brand as Totum Sport to Newcastle United as an Associate Partner, and we are confident and excited that this will be the start of a long and successful relationship together."

Totum Sport begun their Partnership with the club on Saturday, ahead of the dramatic victory against Chelsea.

Supporters will get the chance to a host of exclusive offers on products at www.totumsport.com over the coming days and weeks.

For more information around partnership opportunities at Newcastle United, please contact [email protected].