Fairs Cup-winning captain and club ambassador Bob Moncur kicked off the deal at Newcastle International Airport this week by presenting the team from Loganair with a co-branded signed shirt and football from the Magpies.

Loganair will now begin featuring on the LED advertising boards at Premier League games for the first time, starting on Saturday, January 18th when Chelsea visit St. James' Park.

The airline also announced earlier this week that it would be introducing larger aircraft on its popular Newcastle to Aberdeen route to increase seat capacity by 21 per cent.

Loganair now flies six routes from Newcastle to Aberdeen, Brussels, Bergen, Stavanger, Newquay and Guernsey.

To further celebrate the tie-up, Loganair has also announced that customers booking flights from Newcastle between Friday, January 10th and Saturday, February 29th will be entered into a competition to win one of four signed Newcastle United home shirts.

Kay Ryan, chief commercial officer at Loganair, said: "We are delighted to announce our partnership with Newcastle United. Travellers from the North East can now fly from Newcastle to Norway as well as other destinations in Belgium, Cornwall and the Channel Islands.

"Earlier this week, we were pleased to announce increased capacity on our popular Aberdeen to Newcastle route, improving links between North East Scotland and the North East of England, and we look forward to discussing how we can further collaborate with Newcastle United later in the year."

Dale Aitchison, head of commercial at Newcastle United, commented on the partnership: "We are delighted to welcome Loganair, the UK's fastest-growing airline, on board as our newest Associate Partner.

"Loganair is not only showing a huge commitment to Newcastle United but the North East region as a whole and we look forward to working closely with the team to raise awareness of the routes from Newcastle Airport."