The partnership will see MansionBet operating betting terminals across St. James’ Park for the next two seasons, with the group also offering special price boosts and exclusive deals just for Newcastle United fans aged 18+.

MansionBet, which has a long association with sponsoring Premier League clubs, will also be offering supporters a range of exciting money-can’t-buy experiences and ticket giveaways.

Karel Manasco, CEO of Mansion, said: "We are excited to add Newcastle United to our growing portfolio of sponsorships to increase our reach in the UK and Ireland.

"We have plans for activities that will benefit both the club and its supporters, and believe this is the perfect partnership."

Confirmation of the club’s new UK Betting Partner comes hot on the heels of another major commercial deal for the club, which named StormGain as its Official Sleever Partner on Friday.

Dale Aitchison, head of commercial at Newcastle United, added: "We are delighted to welcome MansionBet to our growing family of partners.

"MansionBet has a proven track record when it comes to football sponsorship and we look forward to working with the group to deliver a fantastic betting service to our fans on a matchday."