News. Magpies performance analysts hold J.League workshop in Tokyo

Matthew Hutchinson and Joe Friar
Published
01 Aug 24
Team
Men
Read time
10 min

Two of Newcastle United's first-team performance analysts held a seminar in Tokyo this week as part of the club's visit to Japan for the 'J.League International Series 2024 powered by docomo'.

Dan King
Written by

Matthew Hutchinson and Joe Friar presented to about 100 of their counterparts and technical directors from teams from the Japanese football pyramid - several of who dialled in virtually - at the J.League's head office on Tuesday.

The pair offered insights into the Magpies' analysis department, from first-team level down to the Academy, and shared knowledge at the workshop-style event.

"Our department is probably a lot bigger than clubs would have over here," said Senior Performance Analyst (Training) Friar. "We spoke about each of our different roles, how we all specialise in a specific area of analysis and how that all joins up together and feeds into the coaches and hopefully improves performance and helps the team."

"For a lot of the J.League clubs, analysis is quite new and some might have fairly small teams," added First Team Performance Analyst Hutchinson.

"It was quite surreal standing in front of people talking about what you do, especially on the other side of the world, but it's easy to talk about something that you enjoy doing and easy when people are interested as well.

"They asked some very good questions and especially at the end, rather than a lecture it was just having a chat with other analysts and seeing what their ideas were. I would like to think everyone got something out of it."

United's analysis department is led by First Team Coach Analyst Jordan Tribe and Head of Performance Analysis Tom Coffield, and Friar and Hutchinson are part of a talented team based at the club's Benton HQ to study opponents' strengths and weaknesses and work on marginal gains ahead of each matchday.

"I started off as an intern during uni and then was lucky enough to get a full-time position after that," explained Friar. "I worked in the Academy for six years, moving all the way up from under-nines to 16s to the under-23s, and then was lucky enough to get promoted to the first-team when the new manager came in.

"He wanted to expand the department and make it bigger, and my current role is training analysis, focusing on training, but then also helping out in different areas of analysis as well.

"It was kind of a pinch yourself moment, presenting to people like that. And even when we were in Germany as well, last week, it was a similar feeling. You don't expect to be at adidas HQ, representing the club.

"It's a real privileged position that we're in and we're very lucky that the club are able to do things like this."

Hutchinson added: "I work over a few different areas. I help Joe with training and I have a little bit of a hand with the opposition stuff in terms of phases of play, so I do various roles.

"My first interview for a job at the Academy was on the day of the takeover so that was a pretty special day. This is my second season with the first team and if you'd said to the young Newcastle fan in me that I was going to be working at a Champions League game where we beat PSG 4-1, I probably wouldn't have believed you.

"A lot of work goes into it - we watch a lot of video, we're outside for training a lot, there's a lot to do. There are endless possibilities with analysis, but when you enjoy what you do it's a lot easier.

"One of the messages we spoke about was that it's so easy to implement analysis and everything that we do if you've got a coaching team that believe in it, and they really do believe in it.

"That's probably why it’s grown so much, especially at Newcastle - because of the belief that (the coaching staff) place in it."

The Magpies beat 2022 AFC Champions League winners Urawa Red Diamonds 4-1 at the 63,700-capacity Saitama Stadium on Wednesday, and face last season's J.League runners-up Yokohama F. Marinos at the impressive Japan National Stadium on Saturday, 3rd August.

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