George, who served the club for more than 20 years following a hugely successful career in the media, passed away peacefully on Sunday morning aged 94.

A sports reporter for newspapers including the Daily Mirror in his early career, George moved to Tyne Tees Television as sports editor in the 1960s and he would become a familiar face in living rooms across the North East as a commentator and host of programmes including Shoot and Sportstime.

George joined the Magpies as a member of staff under Kevin Keegan in the early 1990s, helping to support the club's players off the field.

The thoughts of everyone at Newcastle United are with George's family and friends.