The Swedish frontman chats exclusively to UNITED about his decision to swap Real Sociedad for the North East, his upbringing in Stockholm and his intriguing career path to date.

Sky Sports presenter Pete Graves provides his latest column, while United Backstage, the feature in which we shine a light on some of those working behind the scenes at the club, continues with a look at assistant player loans manager Peter Ramage – who, of course, turned out for both the Magpies and the Eagles.

Goalkeeper Mark Gillespie is the latest to dip his hand into The Toon Tombola, discussing space travel, T-Rexes and Taylor Swift. Young forward Dylan Stephenson reflects on a taste of first-team action over the summer in this week’s Academy Diary, and Newcastle United Women’s Georgia Gibson tells us all about her life and career to date. Both the Academy and Lady Magpies’ sections of the programme have been bolstered for the new campaign.

So, too, has UNITED’s chapters on the Magpies’ history and the day’s opposition. Club Historian Paul Joannou and regular columnist Stan Gate provide four pages each; Paul tells the tale of a tragic air crash at Gallowgate in the 1910s, with Stan bringing all sorts of black and white insignia back to light in Toon Collectables. Toon Voyage!, meanwhile, a new series looking at some of the most significant geographical locations in United’s history, continues with a look at the Heaton Junction ground on Chillingham Road, where Newcastle East End played up until 1892.

Furthermore, there’s news of some special recent visitors to SJP, four pages for Junior Magpies, boss Eddie Howe and skipper Jamaal Lascelles’ thoughts ahead of the game and lots of extra reading material.

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