The breathtaking spectacle saw Sela, MENA's leading operator of sports, entertainment and live experiences, bring their world-leading creativity and expertise to the capital - with Newcastle United stars such as Alexander Isak, Bruno Guimarães and Dan Burn projected onto the 390ft façade of Millbank Tower.
Combining highlights from the club's Carabao Cup campaign, including the convincing semi-final win over Arsenal, and stunning animations of Magpies travelling through London's iconic landmarks, the unprecedented match preview perfectly brought to life the club and fans' joint journey to this historic final.
The display follows the news that Sela will donate a scarf to every Newcastle United fan attending Wembley on Sunday. More than 30,000 limited-edition scarves will be placed on seats ahead of the match, gifting fans a memento from the day.
Ibrahim Mohtaseb, Sela's Head of International Business, said: "This is a huge moment for the club, fans and city of Newcastle - it only felt right to bring it to life in true, spectacular Sela fashion.
"Fans are the heart of the club, so we are thrilled to produce this show for them and provide every fan with a scarf inside Wembley on Sunday to thank them for their loyal support.
"Sela's goal is to share our passion for creating spectacular live experiences with people worldwide, so it was brilliant to deliver this moment for fans ahead of Sunday's final and for it to coincide with the launch of our international office in London.
"We wish Eddie Howe and the team the best of luck for the final."
This spectacular display also marks Sela's recent arrival into London, with the Middle East's leading live events and experiences company this week announcing its international expansion and headquarters based in the capital.
Through its sponsorship of Newcastle United, Sela has become renowned amongst football fans for its continued commitment to providing unforgettable experiences for fans. Sela's partnership with the club was recently announced as the most award-winning sponsorship in world football this year, with 72 awards won for its campaigns.
