Strengthening an agreement formed in 2023, Newcastle United and BetMGM intend to build on the success of their initial year in partnership, with even more innovative initiatives set to be introduced for fans as part of a new Official Betting Partner deal.
The brand, which has its UK head office in Newcastle upon Tyne, teamed up with the club last summer and has since gained visibility to hundreds of millions of football fans around the world through St. James’ Park’s LED boards, big screen and static advertising spaces.
In addition to boosting its global reach, BetMGM has also secured access to create exclusive content and experiences with the Magpies’ first-team players, driving engagement with its worldwide customer base, as well as its employees.
“Newcastle United and BetMGM have had an exceptional first year together,” said Newcastle United's Chief Commercial Officer, Peter Silverstone. “We have helped BetMGM to drive brand awareness and engagement in key markets, supporting its aim to create the world’s greatest igaming experience.
“This new agreement is testament to how effective the club’s profile and support have been to BetMGM, and we are delighted to enhance our support of one another on the next step of our exciting journeys.”
Sam Behar, UK director at BetMGM, added: “Our BetMGM partnership with Newcastle United has been a success, and we are delighted to continue building on this fruitful collaboration.
“The club is incredibly ambitious, and their drive perfectly aligns with our Group’s core values. I can’t wait to get this season started and see Newcastle United continue on their journey.”
BetMGM offers its customers exclusive content and unique gaming experiences, including one of the largest jackpots in the UK – currently totalling £15.4m.
As well as price boosts and enhanced bonuses, it also offers an industry-leading ‘free to play’ £2m prize for predicting six correct Premier League scores as part of its 'Golden Goals' offering.
For more information on BetMGM and its latest online games and offers, please visit www.betmgm.co.uk (age 18+).
