Mike Ashley said: "I did not make a 'V-sign' to anyone. To suggest otherwise is both inaccurate and irresponsible.
"The matter is in the hands of our legal team and they will be contacting relevant newspaper editors in due course.
"It is hugely disappointing, given the reason why we set up the meeting, that certain elements of the media are trying to undermine the club by creating a story out of nothing."