Latest. Home ticketing access (ballot system) updated following fan consultation

New ticketing process image
Published
19 Jul 24

Following a consultation process with supporters, Newcastle United is making changes to how Mags+, Mags and Junior Mags Members can apply for home match tickets for the upcoming 24/25 season.

As part of its commitment to fan engagement and improving membership benefits, the club has conducted a series of workshops and commissioned surveys to gauge supporters’ feedback, and ideas, ahead of the 2024/25 campaign at St. James’ Park.

Priority access to apply for home match tickets is just one of a number of benefits of the new Mags+, Mags or Junior Mags membership products, launched this summer. Supporters can obtain such priority ticket access by becoming a member of The Mags memberships here.

Following a review of feedback, and after further supportive discussions with its Fan Advisory Board (FAB), the Club can announce the following process for members wanting to attend home matches. Details of the survey results and FAQ’s can be found here.

How will Mags+, Mags and Junior Mags Members be able to buy home match tickets?

The club will continue to operate a Member Ballot for the majority of available home match tickets, with 65% of members surveyed in favour of retaining a ballot model. However, the ballot process will change to allow members that are successful in the ballot to select their seat within a specified time period.

For the 2024/25 season onwards, a small percentage of available home match tickets will be retained for a new, later Member General Sale Period on a first come, first served basis – with 66% of respondents in favour having this option available.

Mags+, Mags and Junior Mags Member Ballot

Mags+, Mags and Junior Mags Members must use the Club’s online ticketing platform to enter the ballot for home match tickets. As part of this process, members will be asked to select one of the following seating areas (subject to eligibility and availability):

  • Family Stand

  • Rest of Stadium

  • Accessible tickets

Once the ballot is drawn, members who are successful in the ballot will receive email confirmation.

Successful members (or relevant Lead Bookers) will then have 48 hours to log on to the online booking system to select their specific seat(s), complete the transaction and make a payment.

If a seat is not selected AND payment is not completed within the 48-hour period, the member will lose their guaranteed access to a home match ticket and will need to apply through the subsequent Member General Sale Period.

Member General Sale

Following the Mags+, Mags and Junior Mags Member Ballot, a Member General Sale Period will take place.

As part of this process, a ring-fenced portion of home match tickets will go on sale, at a specified date and time, exclusively on the club’s online ticketing platform.

It will operate on a first come, first served basis, and will only be open to Mags+, Mags and Junior Mags Members who do not already have a ticket for the relevant match.

Members logging in before tickets go on sale will be held in an online queue. Once tickets go on sale, all members waiting to purchase a ticket will be randomly assigned a designated queue number. This stops supporters needing to log in hours in advance and supports efforts to combat ticket touting “bots”.

Once at the front of the queue, supporters will have TEN MINUTES to access the website and complete their purchase. If they fail to do so, they will be moved to the back of the queue.

The club strongly advises members not to leave their device unattended during this time as they may miss the buying window and important messaging.

Official Re-Sale Platform

Newcastle United operates an Official Re-Sale Platform. If match tickets are sold out, Mags+, Mags and Junior Mags Members can access seats made available for re-sale by season ticket holders on a first come, first served basis.

Seats can become available up to three hours before kick-off.

How to become a Mags+, Mags and Junior Mags Member

Being a Mags+, Mags or Junior Mags Member brings supporters even closer to Newcastle United. There are three membership products to choose from, with benefits including access to ticket ballots, limited edition retail drops and discounts, exclusive content, the chance to meet players and club legends, and much more.

To find out more or to become a Mags+, Mags or Junior Mags Member now, please visit newcastleunited.com/en/tickets/membership.

Protecting our Season Ticket Holders and Members

The club continues to carefully review, and closely monitor, ticket sales. This helps to improve products and services, and protect the priority access enjoyed by season ticket holders and members.

The sale of match tickets at St. James’ Park outside of the club’s online ticketing website, and official resale platform, is strictly prohibited.

Newcastle United strongly encourages fans to report any information they have about unauthorised re-selling by emailing [email protected].

The club utilises the latest technology to identify, combat and prevent bots and touting, and last season cancelled a number of season tickets and memberships.

If season ticket holders sell their ticket outside the official re-sale system, or members re-sell their ticket, this is a breach of the season ticket and membership terms and conditions. If proven, season tickets and memberships will be cancelled without refund.

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